Inspired by a tradition of innovation, Legal & General America is simplifying and streamlining the life insurance application process — making it faster and easier for your customers to get the life insurance policies they need.
We’re continuing the next step in our journey by using new technology and tools that enhance our ability to assess underwriting risk using data rather than fluids. We’re currently expanding our accelerated underwriting process with the addition of our new exam/lab substitution program, Lab Lift — giving customers a better-than-ever chance of experiencing an lab-free approval process.
Hear from our Chief Pricing Officer, Fred Tavan, outline the difference between automated and accelerated underwriting.

Lab Lift Exam Substitution Program
Our new exam substitution program, Lab Lift, is the latest accelerated underwriting enhancement for your clients. With Lab Lift, clients who are not initially approved lab-free now have the option to substitute a paramedical exam with recent electronic health records (EHR), if available, or an attending physician statement (APS). The best part? Eligible clients ages 20-50 can enjoy coverage up to $4 million, while eligible clients ages 51-60 can enjoy coverage up to $2 million — all for the same competitive price. Lab-free has never been this easy.
Whether your clients are applying through our digital platform or through paper, being considered for our lab-free journey is hassle-free.
The road to lab-free
Digital application
On our digital application, accelerated underwriting is built in, meaning no extra steps are necessary for clients to be considered. As your client completes the secure online application, automated underwriting rules run simultaneously to determine the next steps. Our platform quickly obtains requirements and makes real-time decisions — allowing eligible cases to be approved lab-free in as little as a few hours, pending review. The Digital AppAssist phone support team is there every step of the way to answer questions and help clients complete the application.
Paper application
While we encourage digital applications, paper applications are still available. Lab Lift allows eligible applicants to be approved without a paramedical exam using medical records from recent physician visits and completed blood work. When using a paper application, include a simple one-page cover sheet including the last date blood work was completed and physician information to help eligible clients achieve a lab-free experience.
Expanded eligibility
- Ages 20-50, up to $4 million in coverage
- Ages 51-60, up to $2 million in coverage
Faster decisions
- Standard Plus underwriting class or better
- Real-time decisions with reflexive questions
More lab-free cases
- Digital cases approved in as little as a few hours, paper cases in as a little as 1 week
- Lab Lift exam substitution available for clients who aren't initially approved lab-free