Our campaigns
Every week for four weeks, we have developed a regular cadence of touchpoints so you can share relevant information and attract attention while encouraging your contacts to join the conversation.
Make Your Mark: marketing to women
This campaign addresses the financial realities faced by women, and
positions life insurance as a solution for financial wellness, economic
development, family caregiving, and social advancement.
| Download the full campaign | View the advisor guide |
Let’s Get Awkward: marketing uncomfortable topics
Because no one really likes talking about death or finances, we’ve framed the conversation around protecting families and loved ones—things everyone can comfortably speak to.
| Download the full campaign | View the advisor guide |
Dispel Millennial Myths: marketing to Millennials
The youngest generation of life insurance customers doesn’t just have a different set of financial goals. They have a completely different language. This campaign helps you speak on their terms about term life.
| Download the full campaign | View the advisor guide |
Looking for something less structured?
If you have a specific prospect or communication in mind that doesn’t need to follow a complete four-week campaign, check out our “Build Your Own” marketing materials—ready for you to personalize and share.
Browse stand-alone prospecting resources
Disclaimer
Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner Life is not an authorized New York insurer and does not do business in New York. The Legal & General America companies are part of the worldwide Legal & General Group.