Our campaigns
Every week for four weeks, we have developed a regular cadence of touchpoints so you can share relevant information and attract attention while encouraging your contacts to join the conversation.
Make Your Mark: marketing to women
This campaign addresses the financial realities faced by women, and
positions life insurance as a solution for financial wellness, economic
development, family caregiving, and social advancement.
| Download the full campaign | View the advisor guide |
Let’s Get Awkward: marketing uncomfortable topics
Because no one really likes talking about death or finances, we’ve framed the conversation around protecting families and loved ones—things everyone can comfortably speak to.
| Download the full campaign | View the advisor guide |
Dispel Millennial Myths: marketing to Millennials
The youngest generation of life insurance customers doesn’t just have a different set of financial goals. They have a completely different language. This campaign helps you speak on their terms about term life.
| Download the full campaign | View the advisor guide |
Looking for something less structured?
If you have a specific prospect or communication in mind that doesn’t need to follow a complete four-week campaign, check out our “Build Your Own” marketing materials—ready for you to personalize and share.
Browse stand-alone prospecting resources