Let Legal & General America give you an assist on your next application.

Legal & General America’s tele-application program, AppAssist, improves and streamlines the life application process for advisors and customers. Advisors drop a simple ticket, and AppAssist takes over the administrative burden of application fulfillment and case management. This gives you more time for marketing, finding new clients and matching their needs with the right amount of coverage.

AppAssist is a win-win for advisors and customers:
Great Service. Our call center is staffed by experienced in-house professionals at Legal & General America.
Convenience. The interview is scheduled at the customer’s convenience.
Speed. Interviews are typically completed within 48 hours of ticket receipt and voice signature speeds up cycle time by three weeks.
98% of AppAssist completed interviews become formal applications.
70% of AppAssist cases are placed.


New Marketing Kit

We've made marketing easier. All you have to do is pick and choose what works for you!

Digital Maketing Kit



Onboarding Presentation
How To Link eLink

Request for Life Insurance Interview

William Penn
Request for Life Insurance Interview


Have a question? Email a member of our sales team at marketing@lgamerica.com

Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner does not solicit business there. The Legal & General America companies are part of the worldwide Legal & General Group. APPcelerate Underwriting Program is not available in Alaska, Connecticut and Hawaii. For broker use only. 17-147

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