Marketing Materials

Help find the right solution for your clients with our marketing materials, sales ideas, presentations and more.

Campaigns in a box

Collections of client-facing materials that can be used for prospecting. Each kit has assets, such as flyers and social media posts, that can be deployed in full or you can take individual assets to create your own campaign.


Make your mark

Women make their mark in countless ways. They are mothers, entrepreneurs, philanthropists, community leaders and more – and sometimes all of the above. Our goal is to spark thought and conversation; helping these remarkable women build legacies. 

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Let's get awkward

We know for many consumers one of the biggest barriers to getting life insurance is simply the idea of having that awkward conversation. So we’ve developed a marketing kit to help overcome that barrier and with the goal of helping protect more families and loved ones. As we like to say, “Let’s Get Awkward” and talk about life insurance.

View the advisor guide
Download the campaign 
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Marketing to millennials

Millennials don’t like to be sold. They are known for doing their own fact-checking before they buy, so we simply need to get their attention, spark some thought, and provide tools to help them make their own informed decisions.  Partner with the newest generation of life insurance buyers now to secure a stronger future.

View the advisor guide
Download the campaign 

Additional marketing resources

Looking for what else LGA has to offer? Check out the below resources.

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Consumer materials

Consumer-approved materials and other resources to empower and educate your clients about the value of life insurance.

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Digital Application

The Horizon Experience is our people-first approach to moving your business forward in a digital world with a more human way to buy and sell life insurance. 

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New York | William Penn

Resources to help William Penn advisors get their clients fast and affordable coverage. 

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OPTerm policies are renewable and convertible term life insurance policies that provide a level death benefit. With features ranging from riders to convertible term coverage, we aim to make our coverage as simple as possible.

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Term rates

Our competitively priced, guaranteed level term series is available in 10- to 40-year policy durations.

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Processing your business quickly is something we're passionate about. We do this by giving clients one simple journey, with built-in instant, accelerated, lab-free experiences based on eligibility and availability.

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Access brand resources such as brand guidelines, logos and more