financial-strength-check-mark-dollar-sign-illustrationLifeStep universal life insurance

An easy choice for conversions or for clients who may be more conservative with risk and are looking for reliable permanent life insurance.

Guaranteed Universal Life Insurance

Life Step UL is a flexible, premium and permanent universal life insurance plan This permanent life insurance product which offers guaranteed coverage to age 121 as long as premiums are paid in full. Our guaranteed universal life serves as a middle ground between our term and whole life products. Your client can enjoy the benefits of a permanent life option at a cost that is less expensive than a whole life policy.

Like most GUL policies, Life Step UL is not designed to build cash value, but it does have a cash value component with a guaranteed interest rate. The cash value accumulates on a tax-deferred basis and there are provisions for policy loans and partial or full cash surrender.


    • Lifetime coverage
    • Convert from OPTerm in same UW class without additional underwriting, as long as the term policy meets conversion eligibility
    • Flexible premium payments
    • Minimum amount $50,000
    • Issue ages 20-85
    • Cash surrender option
    • Guaranteed interest rate
    • Guaranteed death benefit
    • Short pay guarantee
    • Accelerated death benefit rider included

Life Step UL Benefits

  • Term conversion without additional medical or underwriting
  • Permanent coverage
  • Coverage for seniors 55+
  • Leave a lifelong legacy or inheritance for beneficiary
  • 99.9% of claims filed are approved, then paid in one business day
  • 1.5 million US customers count on LGA
  • AM Best Rating: A+

Learn more about our financial strength ratings


Permanent coverage

We designed Life Step UL to provide an opportunity for term conversions, or new policies with face amounts as low as $50,000. Universal life insurance policies give your client a permanent option with the most flexibility for premium payments.

Policy conversions

We make converting a term policy easy, and if it meets conversion eligibility requirements then no further underwriting is required. OPTerm policies are convertible for the duration of the guaranteed level premium period or up to attained age 70, whichever comes first.

If there is a request for a change in underwriting class or the addition of benefits, then the client will have to apply for a new policy. For policy conversions, Life Step UL will be issued in the same underwriting class as the term policy being converted. 

Download Term + Permanent Life Insurance Solution Flyer

Flexible premiums

With universal life, flexibility is key. Your client can change the timing and amount of premium payments on an annual basis, choosing to pay more up front and less in their retirement days, or in another way that suits their lifestyle best. They do need to pay premiums to keep coverage in force, however being late on any one premium does not itself, place the policy at risk for a lapse of coverage. 

  • Catch-up premiums, surrenders and options:
    With premium flexibility comes options. There are provisions for clients to make catch up payments if they get behind or miss a payment. If their budget or lifestyle changes and they don’t need as much coverage they can reduce their death benefit without having to buy a new policy.  There are also possibilities for policy surrenders, partial surrenders, and even policy loans in certain circumstances. 
  • No lapse guarantees:
    Life Step UL has an additional guarantee, sometimes called the secondary guarantee, which will prevent a lapse of coverage.  No lapse Universal life insurance provides an extra layer of protection to one who pays the planned premium on time to prevent the policy from lapsing.

Short pay guarantees

The short pay guarantee allows your client to build a customized premium payment for a specific number of years. For example, maybe they have an inheritance and want to use it to pay enough premiums to guarantee lifetime coverage, or perhaps they want a plan where they can complete the lifetime premium payments before they retire. The short pay allows them to do this by consolidating the premium payments required for a lifetime guarantee over a limited period. The premium payments would stop after the payment period has ended.

Coverage for young adults to seniors

We cover a wide range of people of all ages, from 20-85 years old, offering affordable guaranteed universal life insurance for seniors. Debt or other financial obligations can start early or extend beyond age 65 so we make it easy for Americans living a lifestyle based on income to apply for a permanent policy. 

A GUL policy can be a better permanent life insurance option for seniors than say whole life policy since they have fewer years to accumulate interest from the cash value and may not need all the extras. Give your clients the full protection they need for the long term at a price they can afford.

Accelerated Death Benefit Rider

The accelerated death benefit payment is payable to the client in the event of a qualifying terminal illness. The maximum accelerated death benefit amount is the lesser of $500,000 or 75% of the policy’s primary death benefit, less any policy loan. An accelerated death benefit is treated as a lien on the policy, which accrues interest. If the Accelerated Death Benefit is paid, it may affect the policy’s cash value, death benefit, premium and policy loans or liens.

The accelerated death benefit feature is subject to state variation and may not be available in all states. You’ll want to view the rider ADB and state variations for full benefit description, requirements, and exclusions.