Vice President, Head of Marketing
Sarah joined Legal & General America in 2018 as Vice President, US Marketing. Sarah leads LGA’s marketing initiatives across all distributions, including B2B and B2C channels. She is a seasoned and strategic marketer and product manager with expertise in multichannel digital marketing and customer experience design, driving both business value and increased customer engagement. Sarah has a proven track record of motivating and engaging cross-functional teams to drive significant results and achieve organizational initiatives.
In her most recent role with Marriott, Sarah provided strategic marketing, analytics and management support to the global co-branded credit card business including acquisitions planning for new products. Prior roles include Senior Business Director, Digital Channels with Capital One; Director, Point of Purchase and Merchant Engagement with American Express and Director of Digital Customer Acquisition also with American Express. Early in her career, Sarah also was a Product Manager for insurance offerings related to travel and credit.
- 2020 Women in Insurance Leadership Award (Digital Insurance) earned in recognition of the retooling of LGA's direct-to-consumer channel, accelerating the business to achieve a 55% year-over-year growth rate, and helping accelerate its journey to becoming a customer-centric, forward-thinking, digitally focused insurtech.
- Women in Insurance Leadership 2020, Digital Insurance (Nov. 17, 2020)
- Sarah Bennett's agile marketing lifts Legal & General America, Digital Insurance (Nov. 17, 2020)