Legal & General America has launched an easy and engaging way to obtain a life insurance quote: simply submit a photo of yourself, otherwise known as a ‘selfie’, and let technology do the rest.
SelfieQuote.com provides a life insurance quote by estimating an individual’s age, gender, and body mass index (BMI) using an individual’s selfie photo. Legal & General America is the first in the life insurance industry to roll out the selfie-quoting technology. This groundbreaking digital experiment, now in beta phase, is made possible through a partnership with Lapetus Solutions, Inc (LSI), the science and technology company that created the new facial analytics technology. Utilizing their platform, Legal & General America is able to analyze a selfie to provide an indicative quote for life insurance. A customer can then provide exact answers, update the amount of desired life insurance, and receive a personalized quote based on accurate information. Customers can then apply for a term life policy online which takes just a few minutes.
“This could revolutionize the life insurance application process for millions of consumers, as it allows for a much more engaging user experience while also showing in a matter of seconds how affordable a life insurance policy can be,” said Jim Galli, Executive Vice President, Business Strategy and Innovation for Legal & General America
The initial beta launch of SelfieQuote will be available for a limited time. Insights from this experiment will determine if selfie-quoting will become a permanent feature on LGAmerica.com. Users can test-drive this feature at SelfieQuote.com. Learn more about SelfieQuote on Legal & General America’s Facebook, Instagram, and Twitter.
This could revolutionize the life insurance application process for millions of consumers, as it allows for a much more engaging user experience while also showing in a matter of seconds how affordable a life insurance policy can be.
—Jim Galli, EVP, Business Strategy and Innovation