Legal & General America, a top 5 US life insurer, announced today it has been named a 2021 Progress® Sitefinity® Website of the Year Awards winner in the Financial Services category. Since 2011, the Sitefinity Website of the Year Awards have recognized partners and customers for the exceptional digital experiences they deliver to their customers and end-users. This year’s contest recognized customers and partners that adapted their site experience to meet a pandemic-induced business environment, requiring the holistic delivery of digital experiences across customer, prospect, partner and employee engagement landscapes.
As a future-focused company, LGA has undergone a digital transformation over the past several years, creating new infrastructure to drive its way of doing business in the technology space for both B2B and B2C markets. As part of this transformation process, LGA has made significant strides its digital, public presence, and its website is an integral component of its footprint. Leveraging AmericanEagle as a key partner, the website underwent a major rebuild to meet the needs of its stakeholders and to reflect its tech-forward thinking in the financial services space.
"With aggressive growth goals over the next few years ... they built a personalized experience across multiple channels which increased organic sessions by 17.7% and conversions by 9.5%" - Progress
Reflecting on the award, Sarah Bennett, VP Head of Marketing at LGA said “When building our presence in the marketplace we always strive to deliver meaningful experiences for our customers and to help them achieve their financial goals. We’re really proud of winning this award as recognition of the work we are doing to make life insurance more accessible and easier to understand as part of our mission to protect more families.”
Progress Sitefinity is a cloud-enabled digital experience platform that empowers developers and marketers to leverage content management and data-driven insights to deliver, optimize and scale personalized omnichannel user experiences. With Sitefinity, organizations build and manage innovative, engaging customer experiences with capabilities that streamline marketing and development tasks, simplify common technical challenges and enhance the customer journey. Progress Sitefinity is complemented by a portfolio of Progress solutions - from front-end UI to intelligent decisioning to data connectivity and more, to deliver seamless, integrated experiences across the business.
"Congratulations to Legal & General America on this incredible achievement,” said John Ainsworth, SVP, Core Products, Progress. “Not only does 2021 mark the awards’ 10th anniversary, but it’s also a year in which our customers and partners have had to quickly adapt their experiences to meet pandemic-related challenges that no one could have anticipated. It’s inspiring to see how today’s winners are transforming their industries, and in many cases bettering lives, using Progress technologies.”
The 2021 Website of the Year Awards winners were evaluated across six categories of criteria – visual design, content, layout and navigation, complexity, innovation and significance – and selected through public voting with more than 5,600 votes cast. For more information, visit the “Website of the Year Awards” page.
Progress (NASDAQ: PRGS) provides the leading products to develop, deploy and manage high-impact business applications. Our comprehensive product stack is designed to make technology teams more productive, and we have a deep commitment to the developer community, both open source and commercial alike. With Progress, organizations can accelerate the creation and delivery of strategic business applications, automate the process by which apps are configured, deployed and scaled, and make critical data and content more accessible and secure – leading to competitive differentiation and business success. Over 1,700 independent software vendors, 100,000+ enterprise customers, and a three-million-strong developer community rely on Progress to power their applications.