(Dallas, TX) Communitas Awards has selected Legal & General America as a winner of the 2017 Communitas Award for Corporate Social Responsibility for the development of ALittleHelp.com. In February 2017, Legal & General America, a U.S. life insurance group, officially launched ALittleHelp.com to help families through the financial struggles that often arise after the loss of a loved one. Unlike other crowdfunding sites, ALittleHelp.com is focused exclusively on memorial funds and does not keep any portion of contributions. Since its beta launch in October 2016, ALittleHelp has already helped more than 65 families across the U.S. raise over $120,000 in memorial funds.
Communitas Awards recognize exceptional businesses, organizations and individuals that are unselfishly giving of themselves and their resources, and those that are changing how they do business to benefit their communities. Judges found that "Legal & General America clearly exhibits the spirit of communitas, a Latin word that means people coming together for the good of a community." Legal & General America joins other Communitas winners recognized for specific programs involving volunteerism, philanthropy or ethical, sustainable business practices.
"We are thrilled that Legal & General America is being recognized for our sponsorship of ALittleHelp.com," said Troy Thompson, Senior Vice President and Chief Actuary, Legal & General America. "In far too many situations, surviving family members find out too late that a plan isn't in place to cover things like funeral and burial services, medical bills, and monthly expenses. Memorial funds can help bridge short-term financial crises and meet surviving family members where they are, when they need it most."
Legal & General America (LGA) is part of the worldwide Legal & General Group. For over 65 years, the Legal & General America companies have been in the business of providing financial protection through life insurance for American families. The Legal & General America companies are Banner Life Insurance Company and its subsidiary William Penn Life Insurance Company of New York. With more than $48 billion in new coverage issued in 2016, LGA is ranked in the top ten of U.S. life insurers and ended 2016 with in excess of $678 billion of coverage in force with almost 1.2 million U.S. customers. LGA shares Legal & General's independent financial strength ratings: A+ Superior from A. M. Best and AA- Very Strong from Standard and Poor's and Fitch. In February 2017, LGA launched ALittleHelp.com, a new community funding platform focused exclusively on memorial funds. To learn more, visit www.lgamerica.com.
Communitas Awards was started in 2010 as an outgrowth of the pro bono recognition program of the Association of Marketing and Communication Professionals (www.amcpros.com), a several-thousand-member group that honors creative achievement and fosters partnerships with charities and community organizations. For more information, visit http://communitasawards.com.