The power of a SELFIE.

What is SelfieQuote?

Protect your family’s future in just a snap! Legal & General America recently launched an easy and engaging way to get a life insurance quote: simply submit a photo of yourself, otherwise known as a ‘selfie’, and let technology do the rest.

SelfieQuote provides a life insurance quote by estimating an individual’s age, gender, and body mass index (BMI) using an individual’s selfie photo.

Legal & General America is the first in the life insurance industry to roll out the selfie-quoting technology. This groundbreaking digital experiment, now in beta phase, is made possible through a partnership with Lapetus Solutions, Inc (LSI), the science and technology company that created the new facial analytics technology.

Tips when submitting a selfie:
  • Ensure your face is well-lit
  • Remove glasses
  • Push hair away from your face
  • Look straight at the camera
  • Keep camera/phone at arm's length
Submit a selfie


How does it work?

Utilizing Lapetus’ facial analytics platform, we are able to analyze a selfie to determine an individual’s age, gender, and BMI to provide an estimate for life insurance. You can provide exact answers, update the amount of desired life insurance, and receive a personalized quote based on accurate information. You can then apply for a term life policy online which takes just a few minutes.

Person holding phone with selfie

Submit a selfie, get a quote for life insurance!

Submit a selfie