Life Insurance Matters

The Life Happens message reminds us that no one knows what the future holds. It gives those of us in the insurance industry the opportunity to let people know that we're in the business of helping them be prepared for the unexpected.

New resources and materials will be added to this hub throughout the year to help you get out the industry message about the importance of life insurance protection.



LIAM Campaign 2018

Danica Patrick is back! Once again she is the celebrity spokesperson for September’s Life Insurance Awareness Month. Life Happens created this industry-wide campaign to educate Americans about the importance of life insurance and help them get the coverage they need.

#TakeThePledge campaign: Join us in encouraging the social media community to take that first step towards financial fitness by sharing this pledge.

LIAM Resources

If you haven't already, sign up for a Life Happens Pro account to take full advantage of a wide range of marketing resources: social graphics, videos and flyers now in Spanish and Mandarin.

It's For Them - Social Graphic
Once You Need It - Social Graphic
Past Financial Mistakes - Social Graphic
Financial Fitness First Step - Flyer
Let The Journey Begin - Flyer
Detours Allowed - Flyer

The Real Story Behind Our Business

Helping people when they need it most is why we're here. Legal & General America is committed to helping you reach and serve the uninsured market. Download our Claims Infographic