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Help clients protect what matters most

There's never been a better time to send a powerful message to clients about the importance of protecting their loved ones with life insurance. Encourage clients and prospects to take a look at affordable coverage options for the whole family.
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Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

Did you know that over 50% of the country believes that life insurance costs three times the actual amount? And 70% know they need life insurance but don’t know where to start?

There's no better time to remind Americans about the importance of life insurance. Financial professionals like you change lives by providing the protection people need.

We want to help you empower and educate your clients with access to simple materials that help you share the value and importance of having life insurance.

Consumer-Approved Materials

Help Protect Our Families

The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Seven industry trade associations have united to help the industry protect our families who are at financial risk.

Get the campaign resources