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Help your clients insure their love

Send a powerful message to your clients about the importance of protecting their loved ones.
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Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

Download campaign tips for advisors

Did you know that over 50% of the country believes that life insurance costs three times the actual amount? And 70% know they need life insurance but don’t know where to start?

There's no better time to remind Americans about the importance of life insurance. Financial professionals like you change lives by providing the protection people need.

We want to help you empower and educate your clients with access to easy-to-understand materials.

 

Share NEW client-approved infographic

Consumer-Approved Materials

Help Protect Our Families

The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Seven industry trade associations have united to help the industry protect our families who are at financial risk.

Get the campaign resources

dad-and-daughter-on-tablet-at-kitchen-counterThe real story behind our business

Our success stories aren’t about dollars or numbers. They’re about people. People who are protected exactly when they need it most.



Download our claims infographic

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