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Help clients protect what matters most

Utilize our materials to jumpstart conversations with clients about the importance of life insurance and how easy it is to apply.

Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

Did you know that over 50% of the country believes that life insurance costs three times the actual amount? And 70% know they need life insurance but don't know where to start?

There's no better time to remind Americans about the importance of life insurance. Financial professionals like you change lives by providing the protection people need.

We want to help you empower and educate your clients with access to simple materials that help you share the value and importance of having life insurance.