Life Insurance

Share the industry message about the importance of life insurance. 

As a financial professional, you make a real difference in people’s lives by helping clients get the financial protection they need. We want to help you in this heroic effort by providing access to materials you can use with clients and prospects.

Life Happens also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs. Life Happens does not endorse any product, company or insurance advisor. Its only interest is seeing that consumers get the coverage they need to protect themselves and their loved ones.

In addition, Life Happens coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May). 


Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

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Life Lessons Scholarship

“This scholarship is extremely helpful in allowing for me to set myself up for success in my future. I wouldn't be able to get my education without this scholarship, and I'm beyond grateful for LGA selecting me as the recipient.”


Mary Anastasi, 2019 Life Lessons Scholarship recipient 

Shareable Content

'Life Is About...' Video


Life Insurance Super Hacks


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Life Insurance Excuses


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mother-hugging-young-daughter-in-kitchenThe Real Story Behind Our Business

Helping people when they need it most is why we're here. Paying death benefits to beneficiaries is the real story behind our business.  We are committed to helping you reach and serve the uninsured market.

Download our claims infographic

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