The Time Is Now

Send a powerful message to your clients about the importance of protecting their loved ones.

Did you know that over 50% of the country believes that life insurance costs three times the actual amount? And 70% know they need life insurance but don’t know where to start?

Life Happens sponsors Life Insurance Awareness Month (LIAM) to remind Americans about the importance of life insurance. This year’s theme is “Reality Check: The time for life insurance is now”. Because with the current state of the world, it's become clearer that life insurance isn't something people can ignore — and now's the best time to get started. 

Life insurance professionals like you change lives by providing the protection people need.

We want to help you empower and educate your clients with access to easy-to-understand materials.


Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

This year, Brooke Shields is working with Life Happens to get the word out to the American public that there is no time to wait. People need to protect their families with life insurance now. Share her videos with your clients to reinforce that message.

Brooke Shields, LIAM 2020 spokesperson

Visit Life Happens to access LIAM resources

hand-holding-blue-coins-iconLife Lessons Scholarship

We're proud to have partnered again with Life Happens to sponsor a $10,000 scholarship. This scholarship recognizes students for their perseverance in the face of adversity following the loss of a parent or guardian with little or no life insurance coverage.

Check back soon for details on our 2020 scholarship recipient!

dad-and-daughter-on-tablet-at-kitchen-counterThe real story behind our business

Our success stories aren’t about dollars or numbers. They’re about people. People who are protected exactly when they need it most.



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