OBSESSIVELY COMPETITIVE.
RADICALLY HONEST.
STUPIDLY SIMPLE.

Competitive. We’ve lowered OPTerm / Penn Term rates (including riders) in response to a recent move. No increases. No change in compensation. When other term writers take aim at our market position, it gets our motor running. Read our official announcement...

Honest. Some of our competitors try to fool you with selective comparisons when they announce new term rates. We don’t. We provide our general agents with a comprehensive analysis of how our rates stack up against 11 key term competitors. Even when we don’t always win. Because it’s about more than rates, isn’t it?

Simple. Pure term. You die, we pay. No confusing policy documents. No annual reports. No UL “wrapper”. It’s hard to be so stupidly simple. The reason other companies aren’t? They can’t.

So head out on the highway and make some heavy metal thunder with new lower term rates from Legal & General America.