NEW NAME. NEW PORTFOLIO.
NEW PERSPECTIVE.

We've taken our strong reputation as Banner and William Penn and tied the two companies together under one umbrella, Legal & General America. Visit our brand microsite, www.thenewlga.com, to learn all about our identity change. Our name is changing, but our commitment to financial protection is unwavering.The highlights:

• Prezi presentation
• Tools for marketing our new brand
• Logos available for download
• Freqently Asked Questions

B2B. U2US. 2COOL.

Our business website, www.lgamerica.com, has undergone more than a facelift. The highlights:

• Marketing Materials section with
  preview image gallery
• Go-to-Resources for all our products and services
• Run a MobileQuote as you can
  on a smartphone
• News section promotes recent communications
• Improved organization of forms
  with PDF cart

TELL THIS STORY.

A new consumer brochure is available from our new B2B website or our brand microsite. It includes examples of how life insurance can make a difference in someone's life. Plus, it explains how the identities of Banner and William Penn are morphing into one unified brand.

Download a PDF of the Consumer Brochure.

FROM THE CEO.

As we work toward incorporating our new brand identity in everything we do, you will hear and see us identify ourselves as Legal & General America. However, the insurance company names and span remain unchanged. In New York, we will write all new policies with William Penn. In all other states new business goes to Banner. Of course, all
in-force business stays exactly where it is.

Read more in a letter from our CEO, Jimmy Atkins.