Beginning October 4, 2011 we will market our two life insurance companies, Banner Life and William Penn Life of NY under a single national brand, Legal & General America.

Our desire to improve our brand awareness - and make it easier for you to recommend us - has compelled the need for a common marketing identity relevant to Legal & General America's brokerage-only distribution partners, customers and employees.

Our parent company, Legal and General, Plc has been in business for 175 years. It's the 9th largest insurance company in the world according to a 2011 AM Best report based on 2009 admitted assets. By aligning ourselves with the Legal & General brand we can take advantage of its world-famous name. In recent years we have tapped the intellectual and financial resources of Legal & General, Plc for advantage here in the U.S. We want to build a brand in America that reflects our collective strength and experience.

The brand initiative will be shaped by an "Every Day Matters" operational philosophy which will guide business decisions, employee engagement and customer interaction.

Our relationship with your agency matters to us. Your faith in us matters. We want to grow, together. By making Every Day Matter, we will be Your Company for Life™.

JIMMY ATKINS
CHIEF EXECUTIVE OFFICER

P.S. Watch the "Every Day Matters" Video.

Click on the above graphic to view our brand guidelines booklet.

Our headquarters have a new home in Urbana, Maryland! Fifteen miles north of our old office in Rockville, it's still only a quick drive to Washington, D.C. and Baltimore. Among its many features, it boasts expansive vistas, beautiful gardening around the building and in the inner courtyard, and the world's largest Legal & General logo, which can be seen from the nearby I-270 freeway.

Our office in Garden City, NY remains a vital part of the corporate family. And after all, family matters.