Life Insurance Matters

Life Insurance Awareness

The Life Happens message reminds us that no one knows what the future holds. It gives those of us in the insurance industry the opportunity to let people know that we're in the business of helping them be prepared for the unexpected.

Watch the consumer-approved video and pass it along to your brokers and customers. Keep checking back for new materials to help you get out the industry message about the importance of life insurance protection for every American family.



Life Insurance Awareness Month

Danica Patrick, professional race car driver, has come back this year as the 2017 national spokesperson forĀ 
Life Insurance Awareness Month.

Life Happens coordinates Life Insurance Awareness Month, an industry-wide campaign aimed at educating Americans about the importance of life insurance and helping them get the coverage they need.

Videos, flyers and social media graphics featuring the new Life Happens "risk message," are now availableĀ here.

Click through the categories to find the resources that fit your marketing goals.

Campaign Materials

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Promote these informative videos in your outreach efforts.
We Are Humans
Legacy of Love
Life Insurance 101
A Life Lived Fully but Wisely
Why Singles Need Life Insurance