Life Insurance Awareness

The Life Happens message reminds us that no one knows what the future holds. It gives those of us in the insurance industry the opportunity to let people know that we're in the business of helping them be prepared for the unexpected.

Watch the consumer-approved video and pass it along to your brokers and customers. Keep checking back for new materials to help you get out the industry message about the importance of life insurance protection for every American family.



Life Happens created and coordinates the Insure Your Love campaign each year to help the industry take advantage of the #1 reason that people buy life insurance … because they love someone and want to make sure they’d be protected financially if something happened to them.

LOVE is the underlying theme, which makes it easier for producers to reach out to clients and prospects about their life insurance needs. Life Happens has a wealth of resources to help you do just that, many with the theme "Protect The Ones You Love With Life Insurance."

Click through the categories to find the resources that fit your marketing goals.