Life Insurance Matters

The Life Happens message reminds us that no one knows what the future holds. It gives those of us in the insurance industry the opportunity to let people know that we're in the business of helping them be prepared for the unexpected.

Watch the consumer-approved video and pass it along to your brokers and customers. Keep checking back for new materials to help you get out the industry message about the importance of life insurance protection for every American family.



Insure Your Love

Click above to watch Life Happen's video, Legacy of Love.

Life Happens created the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year's theme is "This Is Love". Producers can reach out to clients and prospects with this simple message, letting them know that gestures—large and small—all constitute love, including the purchase of life insurance. 

Click through the categories to find the resources that fit your marketing goals.

Campaign Materials

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Insure Your Love Shareable Content

Promote Insure Your Love to brokers. Save and share on social media.

Dinners and Gifts Are Nice
If Someone Relies On You
Stay-at-Home Parents
"Love Insurance"
Unsung Hero
Having a Baby?
Life Hint